Acceptable Use Policy

You must not upload photographs of a property that you do not own, manage, or have the owner's or manager's permission to depict and advertise.

You must not use photographs taken from a listing, a portal, an agent, a photographer or anybody else without their permission, including photographs of the same property taken for a previous marketing campaign you were not party to.

You must not use the Service to create material for a listing that does not exist, is not available, or is not available on the terms advertised. Bait advertising, phantom listings and rental fraud are prohibited outright.

You must not attempt, by any means, to produce output that depicts a space differently from the property as photographed. That includes adding or removing furniture or belongings, concealing damage, damp, mould, cracks or disrepair, changing room proportions or ceiling heights, inventing or moving windows, changing the outlook through a window, changing the light level, or extending a room into space that was never photographed.

You must not attempt to circumvent, disable or work around the room-by-room confirmation step, or remove, crop out or obscure the notice composited into an export.

You must not present output as a measurement, survey, inspection or statement of a property's condition or legal status, or in any way that suggests it is one.

You must not upload photographs that show people, including tenants, occupiers, neighbours or passers-by, without their consent, or that show identifiable personal belongings, documents or correspondence belonging to somebody else.

You must not use the Service in any way that breaks the law that applies to you, or that would put us in breach of any law, sanction or regulation.

You must not use the Service to produce, store or distribute content that is unlawful, or to facilitate any unlawful act.

You must not use the Service if you are subject to sanctions, or are located in a jurisdiction subject to comprehensive sanctions, that would make providing it to you unlawful.

You must not upload, generate, store or distribute any content that sexualises a minor, that depicts child sexual abuse, or that is intended to groom, exploit or endanger a child.

This applies to real, edited and entirely generated imagery without distinction.

We report such material to the appropriate authorities, preserve evidence as required by law, and close the account permanently and without refund.

You must not upload photographs in which children are identifiable without the consent of a person with parental responsibility for them.

Photograph properties without people in them wherever possible. Where a person is identifiable in a photograph you upload, you must have their consent to that photograph being used to produce and publish marketing material.

You must not use the Service to generate, alter or reproduce the likeness of any real person, whether living or dead.

You must not use the Service to produce material that harasses, intimidates, defames or violates the privacy of any person.

Special care is required where a property is currently occupied. Occupiers have privacy rights in their home, and their belongings and correspondence appearing in a marketing photograph is a real problem, not a cosmetic one.

You must not use the Service to produce or distribute content that promotes hatred, violence or discrimination against any individual or group on the basis of a protected characteristic.

You must not use it to harass, bully, threaten, stalk or intimidate any person.

You must not use it to promote, glorify or provide material support for terrorism, violent extremism or organised violence.

You must not use it to produce content that incites self-harm.

You must not use the Service to impersonate any person, business, agency or public body, or to misrepresent your relationship with one.

You must not use output as part of a scheme to obtain money, deposits, holding fees or personal information under false pretences, including rental fraud and advance-fee schemes.

You must not use the Service to produce material for phishing, malware distribution or any other deceptive campaign.

You must not create multiple accounts to evade plan limits, credit allowances, suspensions or payment obligations.

You must not use the Service to produce, store or distribute sexually explicit or pornographic content, whether photographed or generated.

You must not use the Service in connection with the sale or promotion of weapons, ammunition or explosives; illegal drugs or controlled substances; tobacco, vaping products or alcohol where the promotion would be unlawful; gambling; prescription medicines; counterfeit goods; or human trafficking or prostitution.

You must not use the Service to produce material for any financial product or service that requires authorisation you do not hold.

You must not upload content that infringes anyone's copyright, trade mark, design right, database right, trade secret or other intellectual property right.

Photographs taken by a professional photographer are usually owned by the photographer, and commissioning a photograph does not automatically transfer copyright. Make sure your licence covers what you are doing.

You must not use the Service to reproduce a third party's brand, logo or trade dress without permission.

Rights holders can send a notice to support@hmsfulhamproperty.com identifying the work, the material complained of and their authority to act. We remove infringing content and close the accounts of repeat infringers.

You must not attempt to gain unauthorised access to the Service, to any account other than your own, or to any system or network connected to it.

You must not probe, scan or test the vulnerability of the Service without our prior written permission, or breach any security or authentication measure.

You must not upload malware, or content designed to disrupt, damage or gain unauthorised access to any system.

You must not scrape, crawl or use automated means to extract data from the Service, or use it in a way that places an unreasonable load on it.

You must not resell, sublicense, white-label or provide the Service to third parties as if it were your own, or use it to build a competing product.

You must not reverse engineer, decompile or disassemble any part of the Service, or attempt to extract model weights, prompts or other underlying components.

Report a security issue to support@hmsfulhamproperty.com. We will not pursue anyone who reports a genuine vulnerability responsibly and does not exploit it.

Where we reasonably believe this policy has been breached, we may remove content, restrict features, suspend the account or close it permanently. We may also report the matter to the authorities where the law requires it or where there is a risk to someone's safety.

For breaches involving child safety, unlawful content, fraud or discriminatory use in housing, we act immediately, without notice, and no refund is due.

For other breaches we will normally tell you what the problem is and give you an opportunity to correct it before taking further action.

If you think we have acted wrongly, reply to the notice or write to support@hmsfulhamproperty.com. Appeals are reviewed by someone who was not involved in the original decision and answered within ten business days.

We may update this policy as new patterns of misuse appear. Material changes are notified to account holders by email before they take effect.